Out of the thousands of inns in North America, only an elite few will be invited to join Select Registry this year. The Arch Cape Inn and Retreat joins more than 400 other exceptional properties that are already members of the Association.
Founded in 1972 as the Independent Innkeepers’ Association by Norman Simpson, “the Father of Country Inn travel in America,” Select Registry is an offshoot of Simpson’s popular and pioneering book, Country Inns and Back Roads. The name and logo of the organization were changed several years ago to reflect the group’s approach to marketing its selective and distinguished member properties. Originally established in the Berkshire area of New England, the nonprofit organization is now headquartered in historic Marshall, Michigan. Member inns must meet the rigorous standards of a Quality Assurance program, and represent the most prestigious establishments of their type.
A marketing association, Select Registry partners with other brands and organizations—such as BMW, Karen Brown’s Guides, DiRoNA, UK Tour Operator Select Vacations, PhoCusWright, Ontario’s Finest Inns and the American Heart Association to name a few—to promote its members to target audiences. Its celebrated guidebook—now in its 20th Edition—is distributed each year to nearly 400,000 guests throughout North America. The organization also maintains a critically-acclaimed website, supervises gift certificate and loyalty programs, and organizes promotions for its members, including last year’s inaugural “Inn-credible Breakfast Cook-off,” a breakfast recipe culinary competition that produced nearly 30 million media impressions.
The Arch Cape Inn and Retreat exemplifies the high quality and service championed by this Association,” says Select Registry Membership Director Carol Riggs. “Select Registry assures the traveler that each of its inns is regularly inspected—anonymously and with an overnight inspection that measures the quality of hospitality, as well as the physical plant. Our members share a high standard of excellence, and each of our country inns, luxury B&Bs, and unique small hotels has its own distinctive character.”
The owners of the Arch Cape Inn and Retreat are Stephen and Cynthia Malkowski.
The Arch Cape Inn and Retreat is committed to being a superlative ambassador for travelers who are visiting the region in order to experience the best of the North Oregon Coast’s hospitality, rich culinary and cultural heritage as well as the natural beauty, while staying in a unique hospitality establishment, unlike any other in the area.
To find out more about the Arch Cape Inn and Retreat, call 1-800-436-2848 or visit it on the web at www.archcapeinn. To search for other Select Registry inns, meet innkeepers, purchase gift certificates and much more, visit the Select Registry web site at www.selectregistry.com.
STANDING OUT IN A CROWDED INDUSTRY
According to recent surveys, country inns, small hotels and B&Bs are more popular than ever. One online bed and breakfast web site identifies over 27,000 such properties in the U.S. and Canada. Reports have surfaced—including a recent New York Times article—that the industry has developed problems with quality control, pricing, and misrepresentation. “The field is becoming saturated,” states Riggs, “which makes being selected for this prestigious organization so important to our members. It sets the Inn apart in the public’s mind. Our standards are very high for member inns, making for outstanding travel experiences for the general public.”