Coffee Marketing For Success In Fresh Cup Magazine

SOS eMarketing was recently quoted in a feature article about coffee marketing in Fresh Cup Magazine, one of the leading specialty coffee media resources. This is an excerpt. For the entire article, see link at bottom of page. With specific coffee and tea shops , marketing methods include everything from technology driven tools to customer service to in-store events and clear branding.  However it is an uphill battle for independent retailers that lack large staffs and the funds to perpetuate an all out marketing assault. New marketing methods save retailers money and are the most effective way to reach new prospects. Blogs are an effective marketing tool for a retail shop, either in addition to a Web site or as a stand alone tool. Shops can use blogs to connect with customers about news related to the shop, coffee happenings or anything else. The purpose of the blog is not to sell new prospects anything,  it’s to form a relationship with the customer. David Schwartz of SOS eMarketing says the businesses that are most successful now are ones that have taken the time to build community. “Blogging is probably the most important thing that you can do to build your business because a retail store or coffeehouse is all about community,” he says. “Coffeehouses that are doing well are the ones that have a sense of community.” What can your vendors do to help? Once customers are in your store, it’s important to market to them with effective signage. Marketing For Success In Coffee Industry Fresh Cup Magazine August 2009 Retailers don’t need to think up concepts for signage on their own; chances are they have a willing partner in their suppliers. “One thing that retailers can do is ask more from their vendors,” says David Schwartz, founder of SOS eMarketing.  â€œMany syrup companies, powder companies and coffee roasters, if asked, will create point of sale.materials”  Point-of-sale items can include window posters and counter cards, and some vendors will customize their point-of-sale items by adding your logo.  It can be a win-win for both the shop and the vendor, as you’re marketing better to your customer through signage, and they get their logo and product featured on additional items in your store. For complete article in Fresh Cup Magazine August 2009, go to http://www.freshcup.com/featured-article.php?id=97 Contact: David Schwartz SOS eMarketing 760.345.5069 sosemarketing@gmail.com www.sosemarketing.com


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