Carbon Planets Planet Saving Superheroes Prevail

Carbon Planet's global warming education resource for primary schools is the 2009 State Winner of The Australian Marketing Institute’s Award for Marketing Excellence in the Corporate Social Responsibility category.

An Award Winning Corporate Social Responsibility Initiative Carbon Planet, a global full-spectrum carbon management company, is the 2009 State Winner of The Australian Marketing Institute’s Award for Marketing Excellence in the Corporate Social Responsibility category for its innovative global warming and climate change education program for primary schools, Operation: Coolenation. Operation: Coolenation is an effective and enjoyable tool for communicating the science of global warming and climate change to primary school students. The program was developed as a part of Carbon Planet’s own corporate social responsibility commitments after research showed there was strong demand from students, teachers, schools, and other organisations for clear, simple and accurate information about the causes of, and the solutions to global warming. "Inspiring behavioural change has been shown to be the single most effective way to save energy, reduce greenhouse gas emissions and to a create transition to a viable society. The Operation: Coolenation program was designed to help younger kids understand the science behind global warming and climate change, and armed with that understanding, to take direct, long-term action" said Dave Sag, Carbon Planet's Founder and Executive Director. The program provides fun and informative answers in a user friendly format, including the use of the Planet Saving Superheroes: Cyberwind and Aerogreen in a comic series and a comprehensive education resource. The success of the program is also evident in the popularity of school visits which were booked out in the first half of 2009. “Operation: Coolenation is a core scheme by which we will achieve our longer term corporate mission of enabling any business or individual on the planet to manage their contribution to climate change," Mr Sag said. The annual Australian Marketing Institute Awards for Marketing Excellence are presented to organisations who have achieved extraordinary success from innovative and effective marketing practices. Carbon Planet will proceed as finalists to the prestigious 2009 AMI Awards for Marketing Excellence with interstate finalists in the national awards to be announced in October. About Carbon Planet A global full-spectrum carbon management company, Carbon Planet brings together scientific expertise, industry experience and business insights to deliver an integrated suite of carbon management services. About Operation: Coolenation Operation: Coolenation is one of the world’s first dedicated primary schools program to comprehensively present the science behind global warming, the issues, and the solutions. The program aims to empower Australia's young people to become change-makers for sustainability by providing them with the knowledge and skills that they need to initiate change in their own lives as well as encouraging change at home and in their communities. For more information on Carbon Planet and Operation: Coolenation, visit www.carbonplanet.com or www.coolenation.com

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Min(05.15.2012 08:1:33): Hi Jonathan,It can be confusing the nubemr of claims being made that the world is warming / isn’t warming and that’s because the issue has become somewhat divided, often for partisan reasons.No doubt what you’ve been taught in school is correct. If a school were to knowingly misteach it’s pupils then it faces prosecution. Global warming has actually been on trial several times in courts of law and on every occasion the Judge has ruled that the facts and science behind global warming are accurate.Those who don’t accept global warming is happening don’t have an argument against the theory. Instead they have used more than 100 different excuses ranging from claims that the world is cooling, that Margaret Thatcher invented global warming, that it’s because Earth is moving closer to the Sun – all manner of unrelated claims.In your question you mention that you’ve learned that a lot of people are against the idea of global warming. In reality there’s not that many. It’s broadly accepted the world over, the only notable exception being the US where it is more of a political issue than a scientific one.If you look at global warming scientifically then there’s no question that it’s happening. No doubt you were taught that greenhouse gases retain heat in the atmosphere and that the more of them there are the more heat is retained. What you may not have been taught is the mechanism by which these gases retain heat, this is something that is governed by the laws of quantum mechanics.You may think that it would be pointless to try and argue against the theory of gravity, and you’d be right to do so. But it’s even more pointless to argue against the laws of quantum mechanics. Not only are these laws universal and invariable, but they’re the most powerful and successful of all scientific laws. Trying to argue against them really is futile – not that it doesn’t stop some people claiming there’s no such thing as global warming.Because the science is so solid, it’s no surprise then that there isn’t a single scientific organisation on the planet that disputes the theory of manmade global warming.So instead, what we’re left with are a nubemr of uncoordinated, unscientific, and largely uninformed individuals who, often for personal reasons, object to the notion that the world is warming and we, as humans, are having a hand in it.It’s very telling that those who argue against the theory NEVER address the issue as a whole, instead they focus on the minutiae and on the distortion of reality. By adopting this technique it’s possible to ‘disprove’ anything. Take gravity for example, if it existed then trees would grow downwards not upwards, water could never evaporate, birds and planes would crash to the ground, the atmosphere would be sucked down to Earth not up in the sky, Earth would compress itself into a tiny ball etc etc.This is an example of the style of argument used by those who reject the theory of global warming. They latch on to an illogical argument and run with it, steadfastly refusing to acknowledge their own ignorance and basically doing everything they can to avoid exposure to anything that opposes their fallacy.