ITSMA Honors Winners of 2009 Marketing Excellence Awards

Record number of entries received; AT&T, BT, Cisco, Cognizant, CSC, Deloitte, HCL, IBM, Iron Mountain, Siemens Enterprise Communications, and Xerox are recognized

LEXINGTON, Massachusetts — ITSMA, the leading marketing association for technology, communications, and professional services providers, revealed the winners of the 2009 Marketing Excellence Awards this evening during its 16th Annual Marketing Conference. “Marketers have faced a lot of adversity over the last 12 months, but it was not evident at all in the quality and innovation of this year’s entries," said Dave Munn, president and CEO of ITSMA. "Not only did we receive a record number of applications but the bar was raised another level in the analysis, execution and business impact that the applicants documented. My hearty congratulations go out to all the winners and finalists. Bravo, fantastic work!” The 2009 awards program focuses on five critical areas of marketing: - Account-Based Marketing - Enabling Sales - Leveraging Digital Marketing - Targeted Demand Generation - Thought Leadership Marketing An international jury of marketing executives and experts selected the winners based on excellence in innovation, program execution, and business results. The awards honor excellence at two levels: diamond and gold. 2009 WINNERS Account-Based Marketing - Diamond Award: BT (BTY) - Gold Award: AT&T (T) Enabling Sales - Diamond Award: Iron Mountain (IRM) - Gold Award: Cisco (CSCO) - Gold Award: Xerox (XRX) Leveraging Digital Marketing - Diamond Award: CSC (CSC) - Gold Award: Siemens Enterprise Communications (SEN) Targeted Demand Generation - Diamond Award: HCL (HCLFF) - Gold Award: Cognizant (CTSH) Thought Leadership Marketing - Diamond Award: IBM Corporation (IBM) - Gold Award: Cisco (CSCO) - Gold Award: Deloitte For detailed information about the award winners, visit: http://www.itsma.com/news/09-mea-winners/ ABOUT ITSMA ITSMA specializes in helping companies market and sell services and solutions more effectively. We work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA annual program clients include business leaders such as BT, Cisco, Deloitte, Hewlett-Packard, IBM, Microsoft, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing℠, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com. Copyright © 2009 ITSMA. All Rights Reserved. For general inquiries please contact: Pamela O’Rourke at +1-781-862-8500, ext. 136, or at porourke@itsma.com.

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ITSMA provides research, consulting, and training to the world’s leading technology, communications, and professional services providers.