A Nose For Business - Connect

January 2009 Singapore-based sensory branding consultancy Equal Strategy has been on the scent of some serious business around the Pacific Rim lately. MD Simon Faure-Field (pictured above) has been infusing the luxury hotels of the region with an array of different aromas to create a pleasing customer experience and reinforce brand loyalty. The properties for which he has recently created unique smells includes Naumi hotel and M hotel in Singapore.Raffles Dubai, Marriott hotels group, Westin Hotels & Resorts, the Millennium Resort Phuket and Club Med. A part-time spinning DJ, Faure-Field also creates music styling solutions for his clients’ properties. Says Faure-Field. “Through sound and smell we can directly access the brain’s long term memory centres, implanting pleasurable experiences of our clients’ brands.” Feeling any of the below emotions? Try these oils out for smell. Oils that Can Ease Unpleasant Emotion To Ease: AGGRESSION --- Bergamot ANGER --- Chamomile ANXIETY --- Neroli DISAPPOINTMENT --- Bergamot FEAR --- Cedarwood GRIEF --- Bergamot HYSTERIA --- Chamomile FATIGUE --- Basil NERVOUSNESS --- Chamomile PANIC --- Chamomile SADNESS --- Benzoin SHOCK --- Lavender SHYNESS --- Black Pepper STRESS --- Bergamot Source: http://www.equalstrategy.com/News/Connect-A_Nose_For_Bus ... For more information please visit http://www.equalstrategy.com/


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About Equal Strategy Equal Strategy delivers “music”, “fragrance” and “recorded telephone messages on hold” to businesses in a scientific way that enhances the overall customer experience of the brand and causes the customer to stay longer and buy more! Equal Strategy is the only company in Asia that specialises in deploying “music” and “fragrance” solutions to business where the two senses are stimulated in synergy with each other. Sound and smell deliver stimuli directly to the memory centres of the brain, influencing behaviour and creating suggestion at both the conscious and unconscious levels. Decades of behavioural research into the habits of consumers has found that “consumer arousal” can be either stimulated or suppressed through the use of mood settings like music and fragrance. For more information: http://www.equalstrategy.com/

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