The All-New Mercedes-Benz E-Class makes its debut in India

The all-new E-Class is the perfect embodiment of the brand's core values rooted in timeless design, craftsmanship and innovation.

The all-new E-Class is the perfect embodiment of the brand's core values rooted in timeless design, craftsmanship and innovation. This outstanding product- the ninth generation E-Class displays outstanding driving dynamics, and represents our cumulative experience garnered over 123 years of automotive leadership. The overriding theme behind the E-Class has been to create a vehicle that has a perceptive, sophisticated, intelligent and intuitive persona- much like the owners of this distinctive automobile.” I have already begun to feel tempted. Owning this car is almost like owning a historical phenomenon. No other luxury car can have claim to so much of mastermind whether it be the arch-rival BMW, or other pseudo-luxury sedans. Other cars just use selling tactics, like providing free servicing. An intelligent buyer needs to be asked, will anybody provide a service without earning even a minimal profit? Obviously not. So if other cars offer such selling packages, it must be understood that they earn undue profit in the first advertising. Either they do not know their potential audience or they are selling for the sake of selling. Someone who can afford to buy a Mercedes-Benz can afford a servicing too. So why expect the buyers to hanker after “free gift hampers”? A look at the debutante’s features should be enough to tempt the sinful urges of a buyer. One must remember and this is not just for the buyers but for the makers as well that a luxury coupe is bought for what it offers and not what it offers for free. It is a sedan that is worth buying and not the free services that are used as a lure. Otherwise the whole pleasure of feeling progressive is destroyed.