Product Management Association Launches Webinar Series

The Association of International Product Marketing and Management (AIPMM), the resource for all things product management, announced today the launch of the new AIPMM Moving Forward Webinar Series.  These live events feature great advice and working plans to move products and services forward. March 19: Beat The Herd Instinct:  How to Differentiate Yourself from the Pack. Steve Rankel walks us through his 'Secret Sauce' Scorecard - a tool to differentiate your offering even if you think you have NOTHING different to offer. You'll hear how dozens of companies have differentiated themselves from the pack --  and stood out -- despite brutal competition and a seemingly generic or uninteresting product offering. Other upcoming topics: March 24: Build a Value Proposition NET – The Secret to Catching Customers NOW! Space is limited. See our complete schedule of webinars at our website, http://www.aipmm.com. You can also access past webinars at our website in the Audio Archives. About the Association of International Product Marketing and Management The AIPMM provides value to its individual members, corporate members, and sponsors by providing training, education, certification and professional networking opportunities. Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs.  The Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM) program allows individual members to demonstrate their level of expertise and provides corporate members an assurance that their product professionals are operating at peak performance.  For more information on issues concerning product managers, brand managers and marketers go to http://www.aipmm.com. Editorial Contact Janice Ashworth media@aipmm.com (877) 275-5500


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About the Association of International Product Marketing and Management The AIPMM provides value to its individual members, corporate members, and sponsors by providing training, education, certification and professional networking opportunities. Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM) program allows individual members to demonstrate their level of expertise and provides corporate members an assurance that their product professionals are operating at peak performance. For more information on issues concerning product managers, brand managers and marketers go to http://www.aipmm.com.

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