Simpsons in the Strand
Originally opened in 1828 as a chess club and coffee house – The Grand Cigar Divan -
Simpson’s soon became known as the “home of chess”, attracting such chess luminaries as
Howard Staunton the first English world chess champion through its doors. It was to avoid
disturbing the chess games in progress that the idea of placing large joints of meat on silverdomed
trolleys and wheeling them to guests’ tables first came into being, a practice Simpson’s
still continues today. One of the earliest Master Cooks insisted that everything in the
restaurant be British and the Simpson’s of today remains a proud exponent of the best of
British food.
Famous guests include Vincent Van Gogh, Charles Dickens, Sherlock Holmes,
George Bernard Shaw, Benjamin Disraeli and William Gladstone.
A picture of Gareth Williams Simpsons-in-the-Strand Grand Divan set, The only complete set
known. Even Simpsons only have a partial set in their cabinet in the front hall of the
restaurant.
A Brief History
1828 The Grand Cigar Divan – The Home of Chess
Samuel Reiss opened the ‘Grand Cigar Divan’ in 1828, on the site of the Fountain Tavern,
which had been the home of the famous literary association, the ‘Kit Kat club’.
The establishment soon developed as a coffee house where gentlemen smoked cigars with
their coffee, browsed over the daily journals and newspapers, indulged in lengthy
conversations regarding the politics of the day and played chess, sitting on comfortable
divans and sofas. Many of these divans were arranged to form ‘boxes’, and still can be seen
today.
Regular visitors would pay one guinea a year for the use of the facilities & coffee. The daily
entrance fee for non-regular visitors was 6d or 1/6d with coffee & cigar.
Chess plays a prominent part of Simpson’s history, and chess matches were played against
other coffee houses in the town, with top-hatted runners carrying the news of each move
between the various houses. The Grand Cigar Divan soon became recognised as the ‘Home of
Chess’ in this country. Today, one of Simpson’s original chess sets is featured in the Front
Hall. There is always a chess set available for those wishing to play.
1848 Simpson’s Grand Divan and Tavern
In 1848, Mr Reiss formed a partnership with the notes caterer John Simpson. Together they
enlarged the building and renamed it “Simpson’s Grand Divan Tavern”. Thanks to the quality
of food, wines and beer introduced by John Simpson, Simpson’s became a firm favourite with
London’s epicureans, attracting many famous patrons including, amongst others, William
Gladstone and Benjamin Disraeli. John Simpson introduced the practice of wheeling large
joints of meat in silver dinner wagons to the tables and carving the meat in front of the diners
- a custom which is upheld to this day. Indeed, the original trolleys are still in service.
Shortly before his death, John Simpson sold the restaurant to Edmund William Cathie Scott,
who was a great connoisseur of wines and cigars – qualifications which were ideally suitable
to preserve the tradition of Simpson’s. Cathie employed British Master Cook Thomas Davey,
who was perhaps the first of the kitchen autocrats! He insisted that everything served in the
restaurant be British. He even went as far as removing the word “menu” and replaced it with
the words “Bill of Fare”, which again, are still used today.
In 1898, Simpson’s was acquired by Sir Richard D’Oyly Carte of the Savoy Group. It was
closed in 1900 for redevelopment and it was at this time that the West Room was added,
overlooking the Strand. The restaurant re-opened in 1904 under the name it bears today -
Simpson’s-In-The-Strand, Grand Divan Tavern. During World War II, meat rationing
interrupted the generous servings of beef at Simpson’s, and regulars overcame the dwindling
portions by tipping the Carver to ensure they received their usual sized portions! The tradition
of tipping the Carver is still observed to this day, although the portions have returned to their
generous pre-war proportions!
Simpon’s-in-the-Strand offers one of London’s most historic venues. There are two main
restaurants – The West Room and the Ground Floor Restaurant. The West Room is decorated
simply, with a light, Wedgwood-style frieze running around the room and was featured in
both the book and film, Howard’s End by E M Forster. The Ground Floor Restaurant is an
oak panelled room with central tables and high backed side booths. It’s atmosphere is
reminiscent of a typical London gentleman’s club.
The Smoking Room Bar on the lower floor is hung with original Spy cartoons of , amongst
others, Sir Richard D’Oyly Carte. It is perfect for a quiet lunchtime beer – real ale served in
silver tankards. In the evenings it is possible to hire the Smoking Room Bar for private
dining.
For banqueting, the South Drawing Room is an ideal venue for lunches and dinners of up to
120 and receptions of 200. Hung with Waterfords crystal chandeliers, its elegance is
reminiscent of the turn of the century when it was originally the Ladies Dining Room.