SKAGEN DESIGNS Celebrates 20 Years of Innovative Danish Design

It is with great pride and excitement that Danish husband and wife team, Charlotte and Henrik Jorst, celebrate the 20th anniversary of their family-owned business, Skagen Designs.  To commemorate this milestone year, the company announces the arrival of the Skagen Denmark® 20th Anniversary Limited Edition Timepiece Collection personally inspired and designed by the Jorsts, in addition to launching a consumer sweepstakes campaign to provide one winning couple a free trip to the place that inspired it all, Skagen, Denmark. The 20th Anniversary Limited Edition Timepiece Collection The 20th Anniversary timepiece collection celebrates the 233 style that Skagen introduced in 2001 and that is recognized as Skagen’s signature style. For the first time, the brand is offering its most popular design with exclusive platinum plated cases. Each watch in the limited edition is numbered and includes the engraved signatures of Charlotte and Henrik Jorst, and will be a cherished collector’s item.  The collection is offered in a range of sizes from extra-small to extra-large, each watch enclosed in a specially-designed collector’s box. The 233 design has come to embody the spirit of Skagen Denmark®.  It’s extremely thin profile and elegant layered dial are the perfect embodiment of the elements of Danish Design for which Skagen is recognized.  The clean, round dials gracefully connect to Skagen’s distinctive best-selling stainless-steel mesh bands – fitting the wrist perfectly and looking good on everyone. As with all Skagen Denmark® watches, the 20th Anniversary timepiece collection comes with a global limited lifetime warranty. This feature underscores the company’s commitment to extraordinary customer service.   The Skagen Denmark® 20th Anniversary Limited Edition timepiece collection is available beginning today, October 1, 2009, on www.skagen.com and at fine retail and watch stores. Suggested retail price is $125. -more “How Well Do You Know Skagen Denmark®?” Consumer Sweepstakes A global first, the company’s 20th Anniversary, will also mark the launch of the “How Well Do You Know Skagen Denmark®?” Sweepstakes. Beginning October 1st, 2009 thru the end of the year, consumers will have the opportunity to win a free trip for two to the town of Skagen in Denmark.  Consumers wishing to enter the sweepstakes should visit www.skagen20years.com, where they can review the full terms and conditions and seek to qualify for the sweepstakes by answering three easy questions about the Skagen Denmark® brand.  No purchase is necessary to enter.  The Grand Prize winner and a guest will enjoy a one-week trip including round-trip airfare, a six-night stay, car rental, $500 spending cash and a his and hers gift consisting of Skagen Denmark® products.  The First and Second Place Prize Winners will receive Skagen Denmark® products with a total retail value of $750 and $500, respectfully.   The Skagen Denmark® Sweepstakes will be promoted online and at retail stores nationwide.   About Skagen Designs Two decades ago, Copenhagen émigrés Henrik and Charlotte Jorst founded Skagen Designs on the principle that beautifully designed high-quality objects can be created at reasonable prices.  Today, Skagen Designs’ approach to affordable lifestyle luxury comes through watch, jewelry, sunglass and clock collections available in more than 60 countries worldwide. All products are everyday works of art that prize simplicity over embellishment and harmony over extravagance.  Merging natural, high quality materials with clean, uncomplicated compositions, the company’s family of brands epitomizes the beauty of Danish design.  Brands include Skagen Denmark® sold at department stores nationwide and online at skagen.com and Grenen Denmark® available at Kohl’s retail locations nationwide. For more information, visit www.skagen.com. PRESS CONTACTS Debbie Burke DMB Public Relations, Inc. (212) 986-1153 dburke@dmb-pr.com

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