Britannias New Induction Models Selling Like Hot Cakes

Sales of induction range cookers exceed expectations at Britannia. The new 6 zone induction range cookers were launched in September and sales of displays as well as consumer orders are going extremely well.

The induction range cookers are popular for live displays in showrooms and the first live cooking demonstration on a Britannia induction range cooker has already taken place in Wales. At a live demonstration the features and benefits of the induction hob can be shown. Britannia’s induction hotplate, for instance, allows precise heat control for delicate sauces or melting chocolate; the boost function allows rapid boiling of large amounts of water; while the child lock facility and the residual heat indicators are helpful safety features for those with kids who love helping out in the kitchen. http://www.britannialiving.co.uk/induction/ Henneke Duistermaat, Director of Marketing at Britannia, comments: “The launch of induction range cookers has been supported by a dedicated induction brochure explaining the benefits of induction. This will have helped the sales of these range cookers with induction zones as sales have gone far better than expected when we launched the cookers last month. ” For further information, visit http://www.britannialiving.co.uk or call 0800 073 1003.

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As the leading range cooker specialist, Britannia is able to offer a variety of classic and contemporary range cookers to suit any kitchen. Our collection of built-in ovens and hobs, range cooker hoods and accessories completes the range.