Webinar: Using Predictive Analytics to Drive the Ultimate ROI From Automated Communications

Understanding customer preferences, consumer behavior and how to create the most effective contact strategy is critical to increasing customer response in a crowded consumer market.

SEATTLE – Every interaction between a company and its customers counts – especially in an uncertain economy. But how do businesses determine which customers to contact, when to contact them, and how often? Understanding customer preferences, consumer behavior and how to create the most effective contact strategy is critical to increasing customer response in a crowded consumer market. In this complimentary, 30-minute Webinar, Hank Koerner of Varolii Corporation will discuss how predictive analytics helps organizations understand, analyze and strategically target customers with the right tools, to get the highest value out of each communication. WHEN: Wednesday, January 28, 2009, 2:00 p.m. – 2:30 p.m. EST / 11:00 a.m. – 11:30 a.m. PST WHAT: Whether businesses are collecting, welcoming, or sending a friendly reminder to customers, they can generate a better ROI with predictive analytics. In this Webinar, attendees will learn how to: •Add intelligence to customer communications to significantly boost results •Determine when to use agents and when to use automated communications •Apply the most effective contact strategy for every customer •Get the highest value out of each communication WHO: Hank Koerner, director of analytics, Varolii Corporation. Koerner helps clients improve their applications and business results using predictive analytic models. Prior to Varolii, Koerner spent several years in key roles at multiple communications companies, including XO Communications and Mosaix. He earned his bachelor’s and master’s degrees from Stanford University and holds an MBA from Harvard. REGISTER AT: https://www1.gotomeeting.com/register/477700047

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Varolii Corporation provides the on-demand software and services that help organizations create intelligent, automated conversations with their customers and employees over whichever combination of communication channels will generate the best response. Each message is carefully designed and continually optimized to improve service, increase revenue or manage unplanned events; for example, flight cancellation notices, fraud detection alerts, outage notifications, customer surveys, medication adherence notifications, payment reminders, and emergency alerts. More than 350 organizations, including many of the largest U.S. banks, airlines, wireless carriers, utilities, and healthcare organizations trust Varolii to send more than 3.5 million messages every business day. Varolii is headquartered in Seattle with offices in the Boston and Denver metropolitan areas. For more information, visit www.varolii.com