Investors, What They Heck Do They Really Want?

What is it that investors want to see when you send them your business plan? Find out how to get their attantion and get that funding

So you have small business and your looking to grow, your corporation is still young and your credits no so hot so the banks have all turned you down so now you find yourself in the shark infested waters of ‘Private Capital’. Before you do anything, you need to know some basics. First you’ll need a business plan, not just any business plan will do. You need a short 20 to 25 page business plan that breaks down exactly why your investment opportunity is the best of the 50 business plans to come across the investors desk that day. The words and business concept of your business plan have to jump out and hit an intellectual and emotional stimulus in the investor. The next thing you should consider is what type of offering will you make? Will you offer an equity position and if so, how much equity are you willing to give up and how did you arrive at that number and does it make sense? Will you offer a debt offering and pay a higher interest rate for the luxury of retaining 100% ownership of your company and if so what collateral do you have to back that loan? Another question you’ll need to ask yourself what type of investor will you approach? For the most part, investors have their niches whether it be technology, pharmaceutical, start up seed capital etc. Research the investors that you plan to pitch in depth. You want to know the past 4 deals that they’ve funded and why. You want to know who the partners are and what kind of dog they have and why they chose that dog. Yes, in private capital you need every edge you can and the best way to inch in and initiate that edge is buy building rapport by seasoning the conversation with interests held by the person holding the money that you want to put your hands on. You never want to go after private money alone. There are companies that can help you wade through the treturous minefields of raising capital. ACS LLC is a great place to start. You can find them on the web at www.acsbusinessplans.com . ACS LLC. will help you structure a business plan, decide on an offering and even plug you into investor groups that have a track record of investing in your specific business genre. Contact ACS LLC. today to get the help you need to get the investment capital you want.

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