Rimmer Bros. Signs with Ability Commerce and Marketing Concepts

UK-based Rimmer Bros. (www.rimmerbros.co.uk) has officially signed with Ability Commerce to implement Ability SmartSite ecommerce software and with Marketing Concepts to provide outsourced internet marketing services.

Ability Commerce (www.abilitycommerce.com) will design and implement a new ecommerce website for Rimmer Bros. The new Ability SmartSite ecommerce store is scheduled to launch in January of 2009. When complete, Rimmer Bros. will have an ecommerce website with advanced functionality that follows best practice guidelines and integrates with their order management system. Additionally, Marketing Concepts will provide outsourced internet marketing services including: content management, ad management, shopping channel management, taxonomy research, affiliate marketing management, email marketing management, and other related online marketing activities. The Ability SmartSite implementation, combined with outsourced ecommerce marketing services, will allow Rimmer Bros. to increase the number of orders taken via the web while they focus on their core strengths of merchandising and order fulfillment. About Rimmer Bros.: Rimmer Bros. is a leading mail order provider of British automobile parts. They offer 22 catalog titles specializing in Classic Triumph’s, MG Rover, Land Rover, Range Rover and Rover SD1 automotive parts and accessories. Rimmer Bros. was founded in the early 1980s, and has grown to be one of the leading organizations of its kind in the world, supplying parts worldwide to an ever increasing list of customers in more than 100 countries. About Ability Commerce & Marketing Concepts: Ability Commerce is an ecommerce solutions provider that offers ecommerce software, Microsoft Dynamics GP support and integration software. Ability Commerce is an innovator in the ecommerce software industry, using the 20-plus year history of their parent company, Marketing Concepts, to meet the specific needs of multi-channel merchants. Marketing Concepts is a leader in the direct marketing industry that provides outsourced professional marketing services. Their offerings include full scale online marketing, catalog production and call center services. Their clients include direct marketing and multichannel merchants like American Musical Supply, an Internet Retailer 500 company.