RO NEW YORK + DATAFASHION: style and tech merge in a new way and connect the dots.

It is time to sync your brand communication with real-time performance measurement and reports using state-of-the-art software and expertise.

RO NEW YORK, a 360 degree advertising, design, branding, and online communications studio with a global sensibility partners with DATAFASHION, a software innovator for the fashion and luxury marketplace, to offer the industry a powerful and integrated marketing platform addressing the needs of traditional, digital and social media management with technology and style. The goal is to provide a unique solution that brings together the critical marketing functions and data needed to communicate across all digital and traditional media outlets: brand website, facebook, twitter and any other social media channel a brand is engaged or wishes to engage in. Any communication effort, be it an announcement or a promotion, is as easy as a click of a button with the proposed customizable platform. Advanced functions enable tracking and measurement across media. Reports provide insights on the right marketing mix. Adjust the communication strategy in real-time to sync the brand with the fans. Pasquale Lambardi, CEO of DATAFASHION: “By combining our innovative software technologies with the proven marketing expertise of ro new york, datafashion can now offer the perfect fit solution for brands concerned with managing and measuring their communication efforts across an ever growing variety of channels and models. Capitalizing on today's transitional marketing times, datafashion recognizes ro new york as a synergistic partner to jointly deliver the latest innovations in marketing and technology to the fashion industry.” Rony Zeidan, President/Creative Director of RO NEW YORK: “What is social media? how should brands use it? no one has the answer yet, and these are exciting times for companies that are engaged in breaking the codes of social media. The luxury marketplace is diving into it but with caution, and one thing that is very important is to constantly monitor the information that spreads online at the speed of light. We are excited about datafashion’s tech solution that perfectly complements our skills and beliefs in a strong online presence and activity. Engaging content is the key word. a strong online presence is a great complement to traditional marketing efforts, as they provide an in-depth insider look into brands .” RO NEW YORK was founded by rony zeidan, an up and coming creative talent in the fashion and beauty scene, with over 10 years experience in the field. Mr. Zeidan has created impactful campaigns for La Prairie, Speedo, Aldo, Wonderbra, and Cointreau; crafted desired fragrance bottles for Ralph Lauren (Love, Notorious, Romance Always Yours, Polo Explorer); entertained online shoppers for eLuxury, Calvin Klein, and Jonvaldi Couture; and enchanted the five senses with elegant brand presentations and press events for Ralph Lauren Fragrances. RO NEW YORK currently works with an international roster of clients: Ralph Lauren Fragrances, Carolina Herrera Fragrances, Jonvaldi Couture, TSE, Joseph Abboud, and more. For more information, please visit www.ro-ny.com DATAFASHION provides innovative feature rich technology solutions to empower rapidly changing business models and create a competitive advantage for its customers. for over a decade, datafashion has globally and uniquely served the needs of companies like Canali, Bulgari, Loro Piana, La Perla to cite a few. By delivering cost-effective solutions and providing full functional coverage, DATAFASHION is able to address the needs of traders, retailers, and manufacturers across a wide range of business models and products. The technology solutions combined with in-depth knowledge of the business make DATAFASHION the ideal partner for organizations of all sizes seeking to leverage innovation to meet the challenges of today’s global marketplace. To find out more please visit: www.datafashion.it