DR Marketing Group, LLC Produces a Multi-Channel Marketing Campaign

POMPANO BEACH, FL (January X, 2009) — Dr Marketing groups, LLC. is pleased to announce that it has successfully launched a multi-channel marketing campaign for Backyard Leisure, LLC and its patented Backyard Botanical™ Complete Gardening System. The campaign launched with multiple television appearances, including segments on the educational television shows Designing Spaces and Kitchen Spaces, produced by O2 Media’s subsidiary Quorum Productions as well as the popular show The Balancing Act, which is produced by its subsidiary BrandStar Entertainment. Production is also underway for short and long form direct response spots which are created by DR Marketing Group, LLC. While an estimated 75 million people would like to garden, most believe that they lack the knowledge or proper space to succeed. The Backyard Botanical™ Complete Gardening System is the ideal solution for fun and easy gardening that can produce vegetables, herbs and flowers in an attractive, raised –bed cedar container. Placed in the yard or on a patio, the garden will be a handsome focal point as well as a value-saving way to add fresh herbs and vegetables to family meals. Furthermore, it comes with an automated irrigation system to ensure that even a novice will have success in growing and maintaining a garden.     “We are delighted to introduce Backyard Leisure’s phenomenal gardening products to the American public through television campaigns which will air nationally on Lifetime, TLC, the WE network and more,” says Christopher Seega, Vice President of Brand Development and Marketing for the DR Marketing Group. “Following the introduction of the television campaign, we have launched other marketing initiatives, including a sweepstakes, to generate additional awareness and excitement amongst would-be gardeners.” “The Backyard Botanical™ Complete Gardening System is fun, convenient and versatile because it can even be placed in an urban setting such as the courtyard of a townhome,” says Ron Scripsick, President of Backyard Leisure.   DR Marketing Group, based in Pompano Beach Florida, is a wholly owned subsidiary of O2 Media Inc, and the sister company of  Quorum Productions Inc., BrandStar Entertainment and O2 Production Studios Inc.  DR Marketing Group is a turn-key marketing agency focused on developing and implementing brand integration strategies. With core competencies in direct response (DR) television production, branded entertainment, online & mobile marketing, and product distribution, DR Marketing Group is able to respond quickly and efficiently in order to meet the demands of an increasingly competitive marketplace. For more information, please visit www,drmarketing.com or contact Christopher Seega at 954-691-1102.

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