O2 Media Inc. Announces Content Partnership With Hulu

Entertainment producers O2 Media Inc. announces its long-running women-centric TV show The Balancing Act airing on Lifetime Television -- will be available on Hulu, an online video service that offers hit TV shows, movies, and clips at Hulu.com

POMPANO BEACH, Fla. – June 2010 – Entertainment producers O2 Media Inc. announces its long-running women-centric TV show – The Balancing Act airing on Lifetime Television -- will be available on Hulu, an online video service that offers hit TV shows, movies, and clips at Hulu.com and other online destination sites, beginning June 21, 2010.

“Adding Hulu to what we call our ‘value envelope’ is fantastic for our shows,” says Gerald Czarnecki, O2 Media’s President & CEO. “Through Hulu, we will be expanding our viewership to a younger demographic, and to fans who want to watch their favorite show any time of day or night. That’s a huge added value and tremendous additional exposure to those appearing on our shows.”

Vice President of Marketing/Internet Evangelist Limor Windt was instrumental in working to strike the deal with Hulu. “We approached Hulu with the idea of becoming a content partner, and their enthusiasm was greater than we could have expected. Our networks are also excited for the additional ‘eyeballs’ we all gain from Hulu.”

Celebrity guests on The Balancing Act include Vivica A. Fox, Blair Underwood, Brendan Fraser, Brooke Shields, Olivia Newton-John, Jamie Lee Curtis, Jon Secada and more..
O2 Media’s other long-running woman-centric show, Designing Spaces, airing on WEtv, will join its sister show on Hulu in the coming weeks.

It was a good marriage from the get-go, with each entity getting high-value propositions they’d been seeking. “This is a big leap forward for O2 Media,“ Ms. Windt continues. “We’re moving online faster than we anticipated, and realize we can engage so many more women online with our educational format, any time they choose. Plus, we’re in great company on Hulu!”

For more information, please contact Limor Windt at O2 Media via email: limor@o2mediainc.com or phone 954.691.1102.

ABOUT O2 MEDIA
O2 Media Inc. was founded by early pioneers of the Branded Entertainment industry. Our principals have been performing Direct-to-Consumer, Direct Response marketing and creating Branded Entertainment since 1992. In addition to our expertise in DR, we are also the home of state-of-the-art full production facilities, with the full in-house staff to offer turnkey production services, online marketing and go-to-market advertising and branding strategies.
As the creators of the hour-long The Balancing Act show on Lifetime TV and Designing Spaces on WEtv, we bring Social Media to TV with the vision to Engage, Entertain and Educate the world through marketing and content creation. For a generation upon whom traditional advertising has minimal impact, and real conversations are paving the road for brands, we have created the future of branding 18 years ago…which puts us now that much ahead of the game. We like to provide REAL solutions -- to REAL people -- and give brands a human face, all in a positive manner and solution-oriented programming. Beyond that, we wrap everything we do on the broadcast side with the swarm of the digital world, and create a two-sided conversation and viral effect around everything we do.
It’s Branded Entertainment. It’s Branded Education. It’s Branded Engagement – And it’s a BRAND new world!