Andromeda Marketing the Conventional Major Loan Distributor in India goes Social Media Way

A famous traditional Indian loan distributor opting the modern way of marketing by going through the Social Media way.

Andromeda Marketing Private Limited a leading loan distributor in India that claims to disburse more than one lakh loans (Home Loans, Car Loans, Personal Loans, Business Loans and Loan against Property) in the country has planned to offer value to the ecosystem by bringing a blog cum magazine on Loans India. They are also actively engaging with the audience on Facebook, Twitter and LinkedIn with their loan related queries.

Andromeda Marketing Pvt. Ltd. till now had its marketing activities revolving around the traditional media that involved cold calling, advertising via radio, newspapers, TV and the other outbound marketing strategies. The social media campaign by Andromeda “Birbal Helps” is perfect blend of information, conversation and engagement, the combo of these elements is a major reason for successful strategy. On asking Mr. Surjit Singh (Head, eCommerce) about the reason of going social media way, he said “Social Media is the next generation need and we are just taking few initial steps to secure our future, moreover it does add a lot of value to our customer relationship management and customer service campaigns.”

The unconventional and conversational blog can be found at www.androindia.com. People can connect with the brand on Facebook at www.facebook.com/birbalhelps and avail help on loans on twitter at www.twitter.com.birbalhelps. On LinkedIn the company runs a professional group for loan seekers
http://www.linkedin.com/groups?mostPopular=&gid=3208948