Launch of Sri Kulai in Malaysia

AYS Sdn Bhd (AYS) launched its 1st Halal Microwaveable Frozen Ready-to-eat Malaysian Meals under the Sri Kulai brand in Kuala Lumpur today.

November 12, 2008, Kuala Lumpur – AYS Sdn Bhd (AYS) launched its 1st Halal Microwaveable Frozen Ready-to-eat Malaysian Meals under the Sri Kulai brand in Kuala Lumpur today. Sri Kulai is the 1st convenient, complete Malaysian meal, with REAL Malaysian taste and comes in a whole range of wholesome meals – snack meal, complete meal and dishes. The range includes nasi lemak, chicken rice, sambal udang, dim sum and many more. For the first time, Malaysian all-time favourite meals can be enjoyed at home within 5 minutes – from freezer to microwave to table. “Malaysian consumers today are experiencing rapid lifestyle changes and people are always adapting to accommodate these inevitable changes. Sri Kulai now offers halal microwavable frozen ready-to-eat meals that are delicious, hygienic with no added MSG and no preservative. In fact, we use authentic Malaysian recipe and do not compromise on taste,” said Mr. Liow Ren Jan, CEO of AYS at the food launch. The halal food business is a global business and AYS Sdn Bhd first three years focus is on the Malaysian and Indonesian markets with a view to expand into the Middle Eastern regions where the demand for halal is high. Mr. Liow added “Our strategy is to promote Malaysian culture through food. We would like to contribute to making Malaysian food recognized and savored all over the world. In addition, the Malaysian government has been extremely supportive of halal business and aims for the country to become the halal hub. We see great opportunity for our halal products and services business.” Sri Kulai food range enjoys the HALAL endorsement by Jakim and is fully prepared on wholesome platforms. Food is fully cooked under the international HACCP standards as to eliminate any food risk, the meals are wholesome and delicious, only fresh and quality ingredients are used and there is no added MSG and no preservatives. Sri Kulai food range is already available in selected Jusco outlets and its chicken rice, penne pasta and Thai chicken curry can also be enjoyed on Air Asia flights. Within three months of commercial availability, sales for Sri Kulai have seen double digit growth monthly. AYS is also in an advanced stage of developing a franchise system under the brand Sri Kulai. The company is targeting to launch the Sri Kulai franchise in first quarter of 2009, and has already set sight for 100 kiosks within 5 years. According to Mr. Liow, Sri Kulai food range will also be extended. “The menu list will be growing. In fact we will be adding favourite Asian meals, Western delights and dessert ranges soon. ” Sri Kulai food range is priced between RM5.90 to RM12.90. Sri Kulai careline number is 1300-888-AYS (297) About AYS Sdn Bhd AYS Sdn Bhd is a market-entry specialist on Asia and halal food and services provider. Today it is a growing force in the global halal industry, where it covers a wide range of business aspects that encompasses manufacturing of food, consultancy and supply of services. “Sri Kulai” is Malaysia’s first ever halal frozen ready to eat meal range.