King, The Worlds Largest Online Skill Games Company:New Personalization & Community Features

JULY 8, 2009 King.com worlds largest online skill games company, has introduced a series of significant new features.

Five new features, now available on King.com, give gamers an unprecedented personalized experience. Now members get unique custom game information such as top-ranked games and new game suggestions. They can also customize their profile page and show off their skills to existing friends and new competitors alike. Personalized Start Page: Based on an individuals’ game-playing history, King.com now provides personalized recommendations, giving members the most exciting and fresh games to suit their preferences. King.com is also now listing “Your Favorite Games,” “Top Ranked Games,” and “Friends List,” on the Start Page. Castle Builder: Members can express their creativity by designing and embellishing their own personal castle on their profile page. They can also decorate their kingdom with environments such as stunning waterfalls and flowers. Additional items and towers can also be purchased via Star Hunts. Star Hunt competitions and currency: By beating others in game competitions, members collect stars that they can use as currency to purchase badges and diplomas for bragging rights, or to buy items to enhance their profile. Tournaments Events Calendar: Players can now easily manage their game-playing schedule with alerts such as “Tournaments Closing Soon,” “Tournaments Starting Today,” “Tournaments Starting Tomorrow” and ongoing event highlights. Friends Integration King.com players are often quite competitive, so this feature allows members to compare themselves with friends to see how they comparatively rank. For each game previously played, the top-ranked player is displayed. These site additions heighten the site’s already strong sense of community, giving players even more reason to bring their A-game to King.com. About King.com: Launched in 2004, King.com offers more than 150 different skill and social games, with its premier gaming destinations King.com (www.King.com) and MyGame.com (www.mygame.com). The site is available in nine languages and promoted in 10 countries. King.com is the exclusive provider of skill games for leading portals and websites such as Yahoo!, MSN, AOL, Real Networks, Orange, NBC, freenet.de, RTL, Sat 1, Endemol, MTV3, Web.de and other leading media companies. The company is known for extending the brand of popular TV properties such as “Who Wants To Be A Millionaire” and “The Biggest Loser.” King.com has offices in London, Hamburg, Stockholm, Rome and Los Angeles. Background: Each of the screen shot thumbnails shown above is embedded with a hyperlink to launch a larger version of the screen shot. For more background on King.com, including gamer profiles, previous press releases, executive biographies, and more, please see: http://consortpartners.com/clients/king.php For King.com Kathy Johnson Consort Partners king@consortpartners.com Tel: +1 415 823 9566