Stay in Cherrygood Health

Maintain resolutions for a healthy diet and all round healthier living this winter with the great taste of cherries, the 2010 ‘superfruit’ now available as delicious natural juice drink from Cherrygood, the cherry juice specialists. The new juice on the block is set to make a strong impact on the breakfast table this winter with a powerful combination of great taste and high-calibre health credentials to boost well-being for all the family. Long renowned for their delicious flavour, which kids and adults enjoy alike, the true taste of Montmorency cherries is now available as a convenient ‘any time’ juice in the UK.  Already a staple Stateside, the health properties of Michigan-grown cherries have established a strong following back home and are set to bring ‘the Power of Red’ to British breakfasts and break times. Offering a delicious blend of Montmorency cherries, it contains no added sugar, preservatives or additives just the tart, refreshing true flavour of cherries with one glass counting as ‘one of your five a day’.   Research has shown just one glass of the super fruit juice carries the equivalent health benefits of around 20 portions of fruit and vegetables with a long list of health benefits from the powerful anthocyanins (antioxidants). Added reasons why it makes Cherrygood sense to boost a healthy and active lifestyle with the taste of cherries include additional health benefits, including: Anti oxidants Cherries have among the highest disease-fighting antioxidants of any fruit with at least 17 compounds present.  Health benefits include boosting the cardiovascular system, the immune system and nerve cells. Antioxidants have also been found to give protection against cancers and help slow the ageing process Anti-inflammatory Anti-inflammatory properties in cherry juice have been found to aid muscle recovery following exercise. The anthocyanins reduce inflammation to ease joint pain as well as the effects of osteoarthritis and rheumatoid arthritis and gout. Anti-inflammatory compounds in cherries also appear to reduce metabolic syndrome, also known as ‘pre-diabetes’ which increases the risk of heart disease, strokes and type 2 diabetes Vitamins and minerals Cherries contain powerful nutrients such as beta carotene (19 times more than blueberries or strawberries), Vitamin C, potassium, magnesium, iron, fibre and folate Melatonin Melatonin content within cherries has been found to regulate sleeping patterns, aid with jet lag and also delay the ageing process Phytonutrients Cherries are rich in a phytonutrient called perillyl alcohol which in studies have shown they may prevent the formation and progression of certain cancers Find a Cherrygood way of unleashing the power of cherries for an active, health-boosted life for all the family with the taste of cherries, in two great Cherrygood flavours; Original Cherry and Cherry Berry.   Original Cherry offers 30% tart cherry juice with a blend of Montmorency and Morello Cherries, Cherry & Berry blends the added flavour of berries for a fruity mixed berry taste. Both one litre variants are listed in all major supermarkets, recommended retail price: £1.39. Cherrygood, the great taste that’s good for all the family For further information and samples: Christine Morgan/Jemma Volp-Fletcher/Anna Asamoah Mason Media christine@masonmedia.co.uk, jemma@masonmedia.co.uk, anna@masonmedia.co.uk Tel: 0151 239 5050 Notes to editors: Cherrygood juices are made from Montmorency cherries, grown and harvested in Michigan, USA and can be found in major supermarkets including: ASDA, Waitrose, Sainsbury’s, Tesco and Morrisons. www.itscherrygood.com Studies on the nutritional content and health benefits of Montmorency cherries have taken place at various institutions including: the Oregon Health and Science University, Michigan State University, University of California, University of Wisconsin-Madison and University of Texas Health Science Centre. www.choosecherries.com

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