BrightHouse sponsors Home and Away

BrightHouse: http://www.brighthousegroup.co.uk, the UK’s leading rent-to-own retailer, is the proud new sponsor of hit Aussie soap Home and Away: http://au.tv.yahoo.com/home-and-away/! BrightHouse, with over 170 stores nationwide, has signed a one-year deal worth over £1.5 million with broadcaster Five, which starts on Monday June 1. The new sponsorship idents follow the adventures of best mates Mandy and Julie, and reflect the role that Home and Away and products from the BrightHouse range have in their lives. They will feature on Home and Away’s weekday and early evening broadcasts on Five and digital channel Fiver and as pre-rolls on the catch-up TV service, Demand Five. The sponsorship will have an added resonance in this, the series’ 21st anniversary year. BrightHouse will feature the programme in an in-store POS campaign. Home and Away is one of Five’s most popular programmes, reaching 4.7 million people every week and resonating in particular with young women. BrightHouse Head of Marketing Alan Beesley said: “We are delighted to be the new sponsors of Home and Away, and we are pleased to continue our strong relationship with Five. “We know our current customers and target market are massive fans of the show. This sponsorship reflects the continuing development of the BrightHouse brand. “Mandy and Julie are already a hit with our customers as they relate to their everyday experiences, and we expect the new storylines to be just as popular.” MANDY AND JULIE The characters of Mandy and Julie generated a huge following when BrightHouse sponsored The Trisha Goddard Show on Five. Their new storyline, which will unfold over the course of the 12-month campaign, will offer a window into their friendship, sense of fun and outlook on life enhanced as they enjoy products from the BrightHouse range. The idents will feature sea and sun location shoots abroad, as well as focusing on the developing friendship between Mandy and Julie and their lives at home. -Ends- Notes to Editors: BrightHouse is a national retail chain specialising in the sale of home electronic and domestic appliances, household furniture and related products, on a ‘rent to own’ affordable weekly payment basis.  BrightHouse provide customers access to a choice of products, operating without the normal requirement of large deposits and credit ratings. With more than 1,900 staff UK-wide, BrightHouse is a major employer in the local communities where its 179 stores are located.  A further 20 stores are set to open during the next 12 months. BrightHouse is proud to support The Rays of Sunshine Children's Charity, which exists to grant the wishes for children between the ages of three and 18 who are seriously ill or suffering from life-threatening illnesses. In 2007/2008 BrightHouse became the charity's largest corporate sponsor and the company has committed to continue the sponsorship. Contacts Leonnie Pothecary – leonnie@paulridleyltd.com Sarah Jenkins – sarah@paulridleyltd.com Andrew Sholl, Five 020 750 5661/07736 364 656 andrew.sholl@five.tv


# # #

BrightHouse is a national retail chain specialising in the sale of home electronic and domestic appliances, household furniture and related products, on a ‘rent to own’ affordable weekly payment basis. BrightHouse provide customers access to a choice of products, operating without the normal requirement of large deposits and credit ratings. With more than 1,900 staff UK-wide, BrightHouse is a major employer in the local communities where its 179 stores are located. A further 20 stores are set to open during the next 12 months.

Name*:
E-mail*:
Captcha*:
Text*: