Announcing A Warning To All Home Based Franchises: Following The Followers Is Death To Your Success

What do processionary caterpillars, a home based franchise and learning how to become a top producer in whatever business you are in have in common?

Jen reports: “Absolutely nothing, but it’s the processionary caterpillars that can teach us that merely following the crowd, following the followers without the proper leadership is a slow way to the death of the success in your home based franchise and in anything else that you set out to accomplish.” In a study done by a French Entomologist, a line of caterpillars circled the flowerpot for seven days and seven nights until they finally died from starvation and exhaustion from circling the flowerpot on a continual basis. What was interesting was that there was plenty of food nearby for these caterpillars to eat. The caterpillars could have easily broken their chain to eat the nearby food, but because they didn’t break their circle or their habit of following one another; they died. Jen Gilbert adds: ”Here comes the lesson; people behave in much the same pattern as processionary caterpillars in both their home based franchise and in life. Our habits and our ways of thinking are deeply programmed into our conscious and our subconscious mind and are difficult to break.” To learn more about the study of processionary caterpillars and what the home based franchise industry can learn from them go to: www.bit.ly/pH8hr

# # #

Jen Gilbert is the CEO of JBS Communications, LLC; a company devoted to empowering entrepreneurs around the world with marketing, sales and mindset tools to live the freedom based lives of their dreams. While best known for her sales/marketing success and expertise, her team shares that her greatest impact is her straight-forward and unique dedication to mentoring, coaching and leadership. For more information on Jen Gilbert go to: http://www.besthomebasedfranchise.com http://www.JenniferLGilbert.com http://www.JenGilbert.net