Event Information
Evening of Saturday, May 09, 2009
Occasion: Finlandia presents a rip-roaring stand-up comedy night with Papa CJ
Ambience: It was a night of high-power, sometimes nasty comedy; with much mirth & pokey, ready wit…..the side-splitting digs by Papa CJ had the appreciative audience rolling down the aisles. There was high Energy, Wit and boundless Bonhomie.
Attendee Profile: Models, Corporates, Celebrities and the Media
Venue: Oasis Bar, City Club, Gurgaon
Event Profile:
Finlandia, Brown-Forman's premium Finnish Vodka brings world-class stand-up comedy to a cool Gurgaon night. On Saturday night the popular stand-up comedian had the audience in splits with his witty humor; even some front row guests whom he targeted frequently with his incisive wit.
The pulsating evening saw Amrit Kiran Singh, Area Director & VP, Brown-Forman Worldwide, play the gracious host along with his beautiful wife Farah. Other guests seen enjoying the show were models Sonalika Sahay, Vasuki, Nira Kehar, Rebecca Tyagi, Anusha Chauhan, Aanchal Oberoi, famous theatre artist, Sunit Tandon, besides Raj Jain, CEO, Walmart, K.L. Muralidhara, CEO, Reliance Retail, Ajay Bakaya, CEO, Park Sarovar Hotel, Akash Ohri, Director, DLF Golf & Country Club, Ram Sharma, Managing Director, Becton Dickinson India, Dimantha Kinigama, CEO, Alpha Retail, laughing and enjoying Papa CJ’s pokey, ready wit among a guest profile of 300 of Gurgaon’s swish set.
Speaking on the occasion, Mr. Amrit Kiran Singh, Area Director & VP, Brown-Forman Worldwide shared “It was a pleasure for Finlandia to host this evening. Looking at the tremendous sporting response from audiences across the country I feel we are now geared up for these world class comedy shows and more importantly, we have the ability to laugh at ourselves now.” The marketing route adopted by Finlandia of having stand-up comedy nights in Delhi, Kolkata, Bangalore, Chandigarh and Lucknow over the past 7 months is paying rich dividends in quickly creating the desired public perception about the effervescence of the brand. This 'irreverent' strategy is working in spreading awareness about Finlandia in India where otherwise political correctness rules the day in everyday life. 'Rude' stand-up comedy is serving as a heady cocktail among unlikely audiences across Indian cultures and states.
Papa CJ is a first generation Indian comedian who was chosen as one of the top 10 acts in the world on NBC’s hit TV show Last Comic Standing in 2008, defeating 3,000 contestants from over 20 countries. Papa CJ started his comedy career in London and had performed to considerable critical acclaim at the Mecca of comedy. Papa CJ won the You Must Be Joking competition at the Newbury Comedy Festival. He quickly became a successful regular at the Gong Show at the Comedy Store, and in 2005 was a finalist in the Laughing Horse new act competition. He has performed in North America, Africa, Europe and Asia. Aside from his comedic capabilities, Papa CJ has a well-grounded business background as well. An MBA from the University of Oxford, he has worked as a management consultant in London for 5 years.
For further information please contact:
PR Grid: Jitendra Parmar/ Richa Katiyar/ Ajay Garkal
911141431044, 41431455, 29249364, 9818410072, 9313364676, 9810632344,
www.finlandia.com & www.brown-forman.com