AOL UK Launches beta homepage services

Today, it was announced that AOL UK users will be able access multiple e-mail accounts and social networking services from a single online destination.

Today, it was announced that AOL UK users will be able access multiple e-mail accounts and social networking services from a single online destination. This is available from its new homepage available at http://www.aol.co.uk/newhomepage AOL have made available new customization options at the same time offering advertisers that chance to spread their marketing efforts over new channels with it being open to third-party services and content. This strategy is part of a larger campaign which hopes to expand reach globally, including the launch of four other sites. In the U.S., the homepage has proven to be a success already with the relaunch of AOL.com in September 2008. Today’s beta UK launch will include the same new tools as in the US, such as customization features that allow users to control display and design to navigation, news feed options and social media. “As the Web becomes more fragmented, consumers want choice and relevance in their online experience,” said Bill Wilson, President of MediaGlow. “Today’s beta launch of the new AOL UK portal builds on the tremendous success we’ve experienced in the U.S. offering consumers more choice and customization. For the advertising community, it means even greater reach and relevancy for campaigns aimed at audiences across a wealth of rich media content and channels already available across AOL.” Users can check their Google Mail, Hotmail, Yahoo! Mail and of course AOL Mail e-mail accounts, in addition to seeing who’s online via AOL’s AIM service.

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