Recession-friendly Trade Show Giveaways

The show must go on, even in this recession, and as trade show season starts to peak, exhibitors are scrambling for the perfect giveaway to help them promote their brand.

San Mateo, CA—The show must go on, even in this recession, and as trade show season starts to peak, exhibitors are scrambling for the perfect giveaway to help them promote their brand. “The recession doesn’t mean promotions will have to take a back seat,” says Celine Benjamin, giveaways guru at Branders.com, a California-based promotional items supplier on the Internet. “It’s all a matter of being creative and doing the best with what you have,” she adds. Recognizing that most companies are sacrificing promotions or cutting back on marketing costs, Benjamin recommends a line-up of promotional items at Branders.com priced at less than a dollar. One can never go wrong with trade show regulars such as promotional writing instruments, notepads, bookmarks, and key chains. “Trade show guests expect to take away these imprinted souvenirs of suppliers they’ve met, plus these are practical items that anyone can make full use of, whether in or out of a trade show,” Benjamin notes. In such a competitive field, one needs to think out of the box, so Benjamin recommends unique promotional items that the exhibitor over the next booth would never have conceived. “Our newly released three-inch animal magnets, starting at $0.19, are eye-catching,” she recommends. Benjamin is certain that these furry giveaways will bring much foot traffic to trade show booths. She cites the experience of Branders client Paul Ardoin, whose infrastructure automation firm iQurious Corp., made use of promotional foam monkeys to boost their visibility in a Texas trade show a few years back. “Being unique, they caught the attention of passersby, and that helped Mr. Ardoin get some quality leads,” Benjamin explains. While she is the first to discount that what works for one company, may not be as successful for another, she points out companies at a dead end might want to seek the help of promotional specialists who know the industry very well. “Branders account managers are efficient and will bend backward to make sure you get the best promotional items that will make your marketing campaign successful.”

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Branders.com, the "See Before You Buy" company, has the largest selection of instantly customizable promotional items for the marketing, sales, and event planning professional. Visit http://www.branders.com to view our promotional products today.