Disha Direct presents Homes that Feel like You

Being a customer centric organisation, Disha Direct shares a very strong bond with its 4000 happy customers. In the past five years, the organisation has recorded the emotions that very patron associates with Second Homes. The research conducted helped Disha Direct conclude that people are interested in investing in Second Homes for the following seven reasons: 1) Symbol of Success:    Every home generates the feeling of having arrived in life. Inspires the owner to feel satisfied and is a matter of pride to be declared to the world. 2) Spend quality time/vacation with the family: In an urban lifestyle, thinking of peaceful weekends and healthy holidays seems like a distant dream. But in Second Homes, vacationing imbibes a new meaning. 3) Pursue hobbies: With maximum space and pure nature being made available, one can pursue hobbies like gardening, mushroom farming, fishing, writing and more. 4) Retirement Homes:   After retiring from professional commitments what a person looks forward to is about dwelling in a peaceful, charming and soothing atmosphere. Second Homes are not only located a few kilometres away from the city but also ensures a life, free of worries. 5) Investment:   Real estate is the best option to invest money as it ensures guaranteed returns. Property prices keep moving northward. 6) Affordable Prices: Plots worth Rs. 5 Lacs is a welcoming option. And thinking of owning a bungalow worth Rs. 25 Lacs and a Studio Apartment by the Arabian Sea at Rs. 13 Lacs simply presents the example that prices are logical and believable. Investors can always look ahead to witness true value for the money being spent. 7) Exotic Locations: Disha Direct’s Second Homes are located at the most coveted destinations. This well established fact which makes them the most sought after choice to redefine lifestyle.   Analysing the present market scenario and an unpredictable future, Second Homes are a safe bet. The money invested remains safe and guarantees continuous returns. And property prices keep moving northward. An investor in these properties can therefore look ahead to a future of pleasant returns. Disha Direct’s latest marketing campaign is ‘Yeh Ghar Mujh Jaisa Lagta Hai’. Through the campaign it is presenting Second Homes at destinations like Alibaug, Uttan, Lonavala, Talegaon Vikramgarh, Kasara, Talegaon, Nashik, and also plots at idea locations like Khandala, Murbad & Shirol County. Carefully chosen to help one connect with the special moments of life, these homes appeal to the emotional quotient of an investor in real estate. To take the campaign ahead, Disha Direct has also tied up with Shoppers Stop. All the 7 stores of Shoppers Stop spread across Mumbai will be hosting Disha Direct stalls to help people take wise and informed decisions in property buying. Disha Direct has also announced a special contest – ‘Speak Your Dream’ for patrons of Shoppers Stop. All they have to do is word their dream of how they want their homes to be. This contest will continue till March 31, 2009. Winners of this contest will walk away with a plot worth Rs. 6 Lacs located at New Mahabaleshwar absolutely free of cost.   Commenting on the campaign, Santosh Naik, MD & CEO, Disha Direct says, “We are known for continuous innovation. And therefore, we have taken this initiative to bring people closer to this world of homes. Because we feel every home has a story to narrate and every home is special. Analysing the present market scenario, we strongly feel all of us should make an effort of thinking about the future and insure it by investing intelligently.” About Disha Direct: Disha Direct is a leading real estate marketing organisation. Its name is synonymous with 2nd homes and leisure properties away from the city. Today it offers services across the entire spectrum of real estate- be it residential properties in cities and towns, 2nd homes away from the city, plots of developed land, commercial properties, expansive acres of land or some rare charismatic homes and investment opportunities. Well-equipped with a team of over 180 professionals, 7 brands, 10 offices, International Offices at Dubai & New York, 8 completed projects, 28 ongoing projects and 4000 happy customers; Disha Direct is not just an ensemble but a philosophy etched in the minds of many.  For more details, log on to http://www.dishadirect.in About Disha Direct’s Heartland: Heartland is Disha Direct’s most innovative brand for Dream 2nd Homes or leisure homes away from the city. Under this brand, we have transformed places like Murbad, Wada, Talegaon, Kasara to most coveted destinations. Every destination promoted under this brand is situated within a distance of 150 kms and involves just 2 hours of smooth driving. This brand is a huge success because it has for the first time translated a dream of 2nd Home come true for every segment of the population. Thematically superior every project holds a unique identity amidst stiff competition in the realty sector.  For more details, log on to http://www.heartland.co.in.

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