homeshop18.com - HomeShop18 in talks for carriage on DTH

HomeShop18, the 24-hour home shopping channel from Network18 Group, is in talks with the direct-to-home (DTH) players to take it beyond traditional cable networks.

HomeShop18, the 24-hour home shopping channel from Network18 Group, is in talks with the direct-to-home (DTH) players to take it beyond traditional cable networks. While projecting its vision for the year 2009, the company claims of some robust plans to strengthen its position in the virtual retail space by focusing on customers, reach, infrastructure, products and services. Also, the channel is planning to tap markets like Kolkata, and a few “Tier 2” towns in Madhya Pradesh to complete the pan India platform. HomeShop18 CEO Sundeep Malhotra said, “Over the last year we have been successful in building credibility of this domain and with our steady increasing success and wide expansion plans, we look forward to a break even by mid- 2009.” The channel will be bringing new categories and brands on board. www.HomeShop18 will expand its foot print from 19 product categories to selling services like insurance and holiday packages on television. HomeShop18 plans to introduce loyalty programs, multi-level marketing and referral marketing where customers can recommend it to other customers and gain points for doing the same. It will also introduce detailed product infomercials and shows on the website thereby enabling customers to view the product demo thoroughly before purchasing the product. The channel is planning to invest further in the infrastructure and logistical front. The call center will be expanded by adding 150 seats. Cash on delivery facility will be available to more towns and delivery time for metros will be brought down by 30 per cent. Also, more payment options like cash cards, EMI payment options through HDFC and Citibank credit cards will be introduced. http://www.homeshop18.com