Image Consultant in Boston of OPTIMUM Image comments on Marketing the next mayor of Boston

Boston based Image Consultant, Evangelia Souris, AICI CIP, has worked with many Political Candidates from around the world as a Political Image Strategist. Having worked as an Image Consultant and Strategist in a Mayoral Campaign for a city with a polulation of over 3.5 million she is curious to see the image strategies that will be employed by the four different mayoral candidates for the City of Boston. Souris is considered a political image expert and was heavily quoted in the national press and media networks during the 2008 Presidential campaign. She is very excited to see another major campaign unfold right in her back yard of Boston. Winning an election is all about brand cultivation. Souris states that there are many facets of image that can shape the perception of political candidates and impact voter perception. When Souris works with political clients, even the subtlest detail can make a difference. "It could be anything from the bare essentials, the hairstyle, the clothes or the color of the suit, to the mannerisms they use when they're making a speech, their tone, their eye contact, and their image while debating." Souris further states that poltical campaigns have proven to be more about marketing and positioning and about appealing to all voters. One's style and personal brand is the channel by which messages are conveyed. The last presidential campaign exemplified this fact. "The big question for Boston is whether the trends of this past campaign will carry over to a local election" states Souris. Will likeability, willingness to debate in public and style be influencers in this election? It remains to be seen. All four candidates have distinctive and different style and image. Ultimately, the image factor will evolve into a great part of the campaigning strategy for the City of Boston's next mayor. Boston Image Consulting Firm - OPTIMUM International Center for Image Management OPTIMUM International Center for Image Management is the city of Boston’s only full scale Image Consulting Firms owned by Certified Image Consultants Doris Klietmann AICI, MBA and Evangelia Souris, AICI, CIP. They have been helping individuals and organizations develop and enhance a permanent optimal image through expert guidance in the areas of appearance, nonverbal and verbal communication, business, social, international and cultural etiquette and protocol. They are influencers in the field of professional, corporate, and personal and celebrity image, fashion and style and political image colsulting. OPTIMUM’s practiced grasp of image strategies in organizational and professional settings, fashion trends for men and women, fashion style and makeovers has been fêted by Public Television, Political Campaigns, CBS news, ABC news, USA Today, Lawyers Weekly USA, The Boston Globe, The Boston Herald, CNN, Access Hollywood and Detail and Upscale magazine, Washington Post, The Washington Tribune, Associated Press, Fox News, International Herald Tribune, Politico, DNR, Politics Magazine.


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OPTIMUM’s practiced grasp of image strategies in organizational and professional settings, fashion trends for men and women, fashion style and makeovers has been fêted by Public Television, Political Campaigns, CBS news, ABC news, USA Today, Lawyers Weekly USA, The Boston Globe, The Boston Herald, CNN, Access Hollywood and Detail and Upscale magazine, Washington Post, The Washington Tribune, Associated Press, Fox News,International Herald Tribune, Politico, DNR, Politics Magazine.

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