The next step is Asia

Real estate company Palagon takes a leap over the pacific

Vancouver BC, 04.05.2009 -- Palagon expands their business into Asia despite the downturn of the world economy. At the moment supply exceeds demand in office space rental industry, which might seem like a warning sign for many companies. Idea behind the enlargement is its low cost and the prospects. Why would not companies make the best deals now and create a solid foundation for the future? The differences between online companies and traditional ones are that online companies are easily expandable, because of the technology that basically allows everyone in the online industry to work remotely or in a virtual office. The transition to Asia took place one month ago, and so far it has generated many new leads with an exceptionally good conversion rate. This plan was executed in order to maintain the growth rate of deals made world-wide. For years Asia has been the most rapidly growing economy in the world. Recently it has suffered of the recession, regardless of this Palagon has been able to build a massive operator network in Asia Pacific. The CEO of advertising company Glen&Griffin’s Claudia Lang stated after finding an office from Auckland:”It is amazing how fast these brokerage companies work nowadays, I got a new office for us in just few days.” The competitive advantages for online brokerage companies are basically the visibility and the time used for the response. Companies concentrate more and more on search engine optimization rather than in traditional advertising mediums. Palagon’s advertising manager Phil Kessler said: “The level of competition is low in Google ad-word campaigns in the Asia Pacific region compared to North America, where a cost per a click can rise very high.” In competition driven world it is vitally important to stand your ground against the competitors, therefore Palagon has to make expansions like the one mentioned above to compete against companies in the same industry. Asia was a self evident choice because of its growth in the past yours and its high potential for the future. Palagon is a real estate brokerage company, which was established 2006 in Vancouver, Canada. Palagon’s main function is to provide offices for lease and A-class services for clients.