AVRORA brings Continent Hotels and Resorts to Russia

Continent Hotels & Resorts Brand Franchise Systems World Wide and AVRORA Hospitality Group, Inc., Russian Management Company, have signed a Master License Agreement for the development of Continent Hotels, Resorts and Inns across Russia.

The Continent brand and franchise membership system is owned and operated by Continent Hotels and Resorts (Continent Otelcilik ve Turizm Ltd.), a Turkish hospitality services company based in Istanbul, Turkey.

This agreement establishes a development program for the conversion of existing hotels as well as the building of new hotels across Russia.

Dmitry Ivanov, Chairman of the Board of Directors at AVRORA Hospitality Group, said, "We have found an excellent fit with our Continent Hotels partnership, a mid and upper scale market limited and full service chain that fits the strategic needs of Russia.'

'All Continent brands, Hotel, Resort and Inns, concentration on guest service, suitable market locations, comfortable room size and the value for the guest’s demands, form the cornerstone for our development initiative. These are important ingredients for our franchise success. The personal support given from the Continent’s corporate staff combined with the implementation of AVRORA’s experience is a winning formula for growth and success."

Ethem Zagikyan, Managing Director of Continent said, "We are excited about our partnership with AVRORA Hospitality Group and look forward to the growth of our brands within Russian markets. Our further expansion into Russia will open new markets and strengthen the marketing reach of all existing Continent franchisees."

About AVRORA:
Founded in 2010, AVRORA Hospitality Group is a national hotel management and development company built upon a superb longtime professional activity of its top managers and serving the investment, real estate and hospitality industries. Our executive stuff combines over 50+ years of hotel management experience, covering various properties ranging from luxury class to midscale, business city hotels to resorts, large international chain hotels to small independent boutique lodging properties.

Offering a full range of impeccable services we, however, mainly aim at hotel management, hospitality franchising and upscale boutique hotels development. AVRORA Hospitality Group services also include professional hotel consulting, profound hospitality training courses and up-to-date unique hotel booking engines.

About Continent:
Continent Hotels and Resorts® and its standards were founded in 2000 by veteran hotelier Mr. Jirayr Zagikyan who has more than 40 years experience in hospitality field, as Executive Team Member role with Hilton International, Merit Hotels and Resorts and Divan Hotels. Continent brand registered as trademark in 2003 by his son Mr. Ethem Aret Zagikyan and Company started to ramp up in International Arenas not just as Consulting Services Provider but as an International Hotel Operator and brand franchisor.