Broadcast leader shares sales strategies in free ebook

Lessons for salespeople and business communication from a media expert

Phoenix, AZ. -- “What a surprise the sales game is to the unprepared! Just because selling does not require a degree doesn’t mean you can be successful without education,” says Brian J. Bieler author of The Sales Operator-Insider’s Guide to Successful Selling.

“Poorly trained salespeople are no match for 21st century consumers,” says Bieler. Salespeople must stay ahead of the curve and be non-stop learners as the economy and workplace changes at an even faster pace.

Sales tools should lead to real discussions with customers instead of pitch meetings that short circuit business relationship. Customers are more enlightened to selling strategies as technology and communication has improves awareness.

Few sales formulas are universal and able to connect to all people. People are uniquely individual and have become more independent thinkers’ thanks in part to communication advances.

Service and relationships drive sales, sellers must be more active listeners to understand what people want. In a consumer marketplace, people have more products and services options available. Customers are in more control than ever as fewer companies control monopolies and pricing as easily as past generations.

How top sales performers continually make more sales and earn higher incomes is discussed in lessons and real-life stories. Up-to-date communication, presenting, attitude, relationship, negotiation, and motivation tips are presented in easy to understand language.

A career in sales has become more sophisticated along with technologies and changing times. Winning in the new sales game has become one of continuing education.

Author Brian Bieler is 35 year business leader, past President of the Viacom Radio Group, VP General Manger of seven radio stations and entrepreneur.

Learn more about the author and download a PDF free copy of the Sales Operator at www.brainbieler.com.