Speedo Launches New Cup Sized Swimwear

Speedo continues to expand its Sculpture range with the launch of Premiere Ultimate collection a new, under-wired range of swimsuits which offers cup sizing from a B to H.

Speedo continues to expand its Sculpture range with the launch of Premiere Ultimate
collection – a new, under-wired range of swimsuits which offers cup sizing from a B to H.
The new Premiere Ultimate collection also provides medium body control combined with underwiring to deliver a great cup fit and shape enhancement for the recreational, every day swimmer.

Christina Pocklington, Speedo’s UK Marketing Manager comments, “Speedo has been
tremendously successful in bringing the Sculpture range to the market, building strong lingerie and cup size sales in 2010. Aqualab (The research and innovation division at Speedo) plan to build on its success with Sculpture and is excited to bring this under-wired and non-wired cup size product to the market. Speedo will continue to innovate and launch more new products in the coming seasons.”Premiere Ultimate (Under-wired B – H Cup) and Luxe Style (Non-wired B - G Cup) are available for delivery into store from January 2011.

About Speedo®
The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and
innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo® made history
with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: speedo.co.uk. SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII,
SPEEDO BIOFUSE, SWYM, SPEEDO SCULPTURE, AQUABEAT and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

For further information please visit www.pressinformation.co.uk or
contact Rae or Gill at Brandnation:
Rae Young t: 020 7940 7176 e: rae@brandnation.co.uk
Gill McVeigh t: 020 7940 7177 e: gill@brandnation.co.uk