Booster Juice signs up Indias only Ultraman athlete Anu Vaidyanathan as brand ambassador!

As part of a series of initiatives planned by Booster Juice to promote fitness and healthy living among customers

Booster Juice promotes fitness and a healthy lifestyle through their wide range of wholesome smoothies. Working towards this, one of the world’s leading smoothie brands has signed up India’s only “Ultraman” Anuradha Vaidyanathan as its brand ambassador for India. Anu Vaidyanathan is a true champion. She is the only Indian triathlete to have trained for, participated and consistently finished at the top of her age-group in long-distance triathlon events around the world. Anu specializes in the half-Ironman (1.9K swim, 90K bike, 21.2K run) and Ironman length (3.8K swim, 180K bike, 42,2K run) events, which are amongst the most difficult, single-day endurance events in the world. Commenting on the occasion, Mr. Anoop Sequeira, CEO, Brand Calculus, said, “Booster Juice has always focused on promoting healthy eating habits through our smoothies to all our customers. Anu personifies a sport that requires endurance and proper nutrition for a healthy body. This is a perfect fit with Booster Juice, which focuses on nutrition and fitness among our customers. We truly believe that through such associations, we will be able to make an impact on the lifestyles of people and get them active and energetic!” Ms. Anu Vaidyanathan said, “I am proud and happy to be associated with an international brand such as Booster Juice. It is normally tough to find sponsors for sporting professionals in my field. It is heartening to see brands such as Booster Juice coming forward to support me and a sport like triathlon. I am looking forward to working with Booster Juice and getting more and more people aware of the need to be fit.” Booster Juice has been brought to India by Brand Calculus, a QSR franchise company and the master franchisee for the brand in the country. Booster Juice smoothies are made from 100% natural ingredients such as pure juice, incredible fruits, sorbets, pro-biotic yogurt and a choice of health enhancing herbal additives. The smoothies have no additives, no added sugar or preservatives. A unique combination of quality, healthy and convenience, the smoothies are great for today’s fast-paced, active and health conscious marketplace. Booster Juice is currently in Delhi: Select Citywalk Mall and Bangalore: Garuda Mall, Forum Value Mall in Whitefield, Home Stop (opposite Garuda Mall), Total Mall on Airport Road and Barton Centre, M.G. Road.

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Booster Juice is a North American Smoothies and Juices chain that has over 220 stores between Canada, USA, Netherlands, UAE and Saudi Arabia. The company founders, Dale Wishewan and Jon Amack, wanted to create a foodservice concept that would capitalize on the rapidly increasing consumption of fresh juices and ‘smoothies’ and provide consumers a healthy and convenient alternative to traditional fast food. Owned by AW Holdings, Canada, it is the No.1 chain of smoothies in Canada and amongst the top five in the world. Booster Juice is also the fastest growing smoothies chain in North America.